Advertising Specifications
for Digital Publications

(Updated Version July 2025)

Ad Types Overview

We offer two types of advertising placements in our digital publications:

Display Ads

  • Upload-ready static ads (JPG, PNG, or static PDF)
  • One click-through link per ad (UTM-tagged URLs allowed)
  • You supply the creative
  • Includes inline, pop-up, and full-page placements
  • Separate versions for desktop and mobile are required where applicable

Digital Ads

  • Custom interactive ad experiences built by our studio
  • Designed using your assets: visuals, copy, video, etc.
  • Supports rich media, multiple CTAs, and custom layout
  • Ideal for immersive storytelling or premium brand integration

💻 Display Ad Specifications

Static creatives with one click-through link submitted by the advertiser placed inline, as pop-ups, or full-page units.

💡 These ads are not responsive themselves. Please submit separate creatives for desktop and mobile where noted. One click-through URL is supported per ad unit.

Minimum quality requirement

  • JPG or PNG, delivered at the exact pixel dimensions listed
  • For best results on modern displays, we recommend 150 DPI or higher

Full-Page Display Ad

  • Desktop: 2560 × 1440 px (8.375" × 10.875")
  • Mobile: 768 × 896 px (7" × 4.583")
  • Used as a dedicated page within the issue

Inline Format A (Standard display)

  • Desktop: 1042 × 342 px (3:1)
  • Mobile: 640 × 500 px (4:5)
  • Best for: Simple banner-style ads with a logo, short message, and a single CTA

Inline Format B (Display with Copy)

• Desktop: 1200 × 628 px (min. 600 × 314 px)

• Mobile: 750 × 1200 px to 1200 × 1200 px

• Best for: Ads that include a visual and a short text blurb (35–50 words)

Inline Format C — Visual-Only Display

  • Desktop: min. 1200 × 484 px
  • Mobile: 750 × 1200 px to 1200 × 1200 px
  • Best for: Visually rich ads with minimal or no text — product shots, artwork, logos

Pop-Up Ad (Interstitial)

  • 768 × 896 px
  • Same file for desktop and mobile

✨ Digital Ad Specifications

Custom studio-built branded experiences

These are fully designed ad units with flexibility for layout, media, and interaction. We work with your team to create these units using your assets and goals.

Full-Page Takeover Digital Ad

Built by our team

  • Layout can include video, CTAs, background visuals, copy, etc.
  • Desktop: 2560 × 1440 px (landscape)
  • Mobile/Tablet: 768 × 896 px (portrait)

Video Ads

  • Hosted on YouTube or Vimeo
  • Max duration: 5 minutes
  • Quality: 480p or higher
  • Optional overlay:
    • Headline: up to 10 words
    • Blurb: up to 25 words

Submission Checklist

For Display Ads:

  • JPG, PNG, or static PDF
  • One click-through URL
  • Desktop and mobile formats as needed

For Digital Ads:

  • Provide creative assets, copy, video links (if any)
  • We'll build the unit and review with your team